News

Collaboration Event – SHIMANO BIKE NYC x NYCFC

Collaboration Event – SHIMANO BIKE NYC x NYCFC

October 30, 2017  |   Posted by :   |   News   |   0 Comment»

Even after we closed SHIMANO BIKE NYC, Shimano’s first ever pop-up store, after its 2-month operation from 6/23 to 8/20, UNIVA America, Inc. has been planning and conducting various events with cutting-edge bikes from each manufactures showcased at the store. Through those events, we have been offering more people to experience “Urban Sports” with bikes.Click here for full article. 

Influencer’s Event

Influencer’s Event

September 07, 2017  |   Posted by :   |   News   |   0 Comment»

Univa America Inc. has invited influencers not only from sports industry but also from fashion industry, medias, and other various industries to take place a private group ride to let them experience revolutionary urban style bicycles equipped with components from SHIMANO Inc. The event was held at SHIMANO BIKE NYC. Click here for full article. 

Highlight of SHIMANO BIKE NYC

Highlight of SHIMANO BIKE NYC

August 09, 2017  |   Posted by :   |   News   |   0 Comment»

UNIVA AMERICA INC has been managing Shimano’s first pop up store, SHIMANO BIKE NYC, which opens for 2 months from June 23rd. We have been planning and operating various events to engage as many people as possible and let them experience what Urban Cycling is.

For more detail, please click here

Conducted a persona research in NY and Berlin for METREA

Conducted a persona research in NY and Berlin for METREA

May 24, 2017  |   Posted by :   |   News   |   0 Comment»


persona2UNIVA America, Inc. has conducted a persona research in New York and Berlin as part of marketing strategy for METREA, the latest bicycle brand of Shimano, Inc. Since the theme of METREA is Urban Sports, we focused on people in urban areas. In order to convey the targeted audience’s comments and feedbacks directly to the clients, we made appointment with 13 people in NY and 11 people in Berlin and asked them about their urban lifestyle in detail. Besides that, we supported our clients by closely examining all the aspects of the interviews, providing specific advices on the contents, accompanying them on the interviews, and translating.

Most of the target persons are active on the front line of businesses such as fashion, food, advertising, and music industries, lawyers, and real estate agents. In addition to the interviews, we asked them to give METREA a test run.
personaIn interiew, they gave us their thoughts about the urban life with bicycles, favorite media, usage of social media, and specific hobbies and indulgences. In one-on-one hearing, we were able to dig deeper into their insights that could not be attained through group research like focus group. Furthermore, we had opportunities to visit their offices and homes, which let us feel their lifestyle in our bones.

persona3Through this fruitful persona research, we successfully collected exploitable information for future marketing and promotion for METREA. The clients were highly pleased with the results.

Click here to contact us for similar services.

Promoting Kuraban technology into the U.S. market

Promoting Kuraban technology into the U.S. market

April 24, 2017  |   Posted by :   |   News   |   0 Comment»

A Japanese venture company, MARS Company, Inc. (Gunma, Japan) has invented a new refrigeration technology, the Kuraban system, and has contracted with SandenVendo America, Inc. (SVA), a producer and distributor of chilled beverage vending machines with a 75 year history, to promote its product in the US market. (For further details…)

Spring Decoration for Minamoto Kichoan

Spring Decoration for Minamoto Kichoan

March 10, 2017  |   Posted by :   |   News   |   0 Comment»

As a part of branding projects for Minamoto Kitchoan, a Japanese confectionery store, Univa America, Inc. conducted window decorations for coming spring season at four of their stores in the US, New York, San Francisco, Loa Angeles, and Pal Alto. (For further details…)

 

 

Marketing support for Riso-Kagaku, Inc.

Marketing support for Riso-Kagaku, Inc.

February 13, 2017  |   Posted by :   |   News   |   0 Comment»

UNIVA America’s Production Department handled the editing and production of a series of 17 new English sales pamphlets targeting specific industries in overseas markets for RISO Kagaku Corporation, a company famous for its high-speed color printers and other products. (RISO’s current share of the Japanese digital printer market is greater than 60%.) (More details…)

Holiday Decoration for Minamoto Kitchoan

Holiday Decoration for Minamoto Kitchoan

December 06, 2016  |   Posted by :   |   News   |   0 Comment»

As a part of branding projects for Minamoto Kitchoan, a Japanese confectionery store, Univa America, Inc. conducted window decorations at four of their stores in the US, New York, SF, LA (New Port and Torrance) for upcoming holiday season.(For further details..)

Total Event Support for Roman Life Inc. at Whitney Museum

Total Event Support for Roman Life Inc. at Whitney Museum

October 18, 2016  |   Posted by :   |   News   |   0 Comment»

Univa America, Inc. has been supporting Malebranche, a French-style confectionery company operated by Roman Life Inc., to promote their new Matcha biscuits, called “Maru CHA CHA” in the United States. As a part of promotion, on October 11th, 2016, UNIVA America, Inc. planned and operated the press/ launching event at Studio Café, located on the 8th floor of Whitney Museum of American Art. (For further details..)

Total Event Support for SHIMANO, Inc. at Eurobike2016

Total Event Support for SHIMANO, Inc. at Eurobike2016

September 12, 2016  |   Posted by :   |   News   |   0 Comment»

UNIVA America, Inc. has supported SHIMANO, Inc. to hold their own seminar at the biggest bicycle trade show in the world, “Eurobike2016”, which was taken place during 8/31-9/4 in Friedrichshafen, Germany. (For further details…)