November 15, 2012  |   Posted by :   |   News   |   Comments Off on 2012.11.15»

UNIVA America, Inc., has begun working with Benesse America, Inc. (US headquarters: New York, NY) to plan and implement a total PR strategy—US media approach, event planning and implementation, web-related planning, etc.—for the recent release of its StraightAce math tutorial application, which is targeted to American 6th to 8th graders. Benesse America, Inc., is a subsidiary of Benesse Corporation (headquarters: Okayama, Okayama Prefecture), an educational company famous in Japan for programs such as the “Shinken Zemi” (correspondence courses for K–12 students) and the “Kodomo Challenge” preschool courses.

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