Trade Show Support



Pre-show Planning Period

Target Industry Research and Approach

The industry representatives who attend and participate in trade shows are your company’s potential customers. Whether or not you notify each target organization in advance of your presence at the trade show makes an enormous difference in the number of visitors you’ll have at your booth. In addition to the normal notices and guides that the trade show sends out, We prepare private invitations for each target company, distributes releases to a focused group of industry-related individuals and organizations, and supports our clients in setting up appointments for business meetings during the trade show.



Media Approach

In addition to the trade show press release, Univa America can distribute a single-company press release broadly, using not only the media list from the trade show organizers, but also our own networks and research to reach the most appropriate targets. We create a press release that can attract media interest by stressing the different and unique aspects of our client’s product, and we distribute releases multiple times prior to the trade show. Having a pre-show media strategy sets companies apart in terms of self-promotion and post-show media exposure.

Survey Preparation
One of the keys to a successful trade show experience is getting the maximum amount of feedback about the products displayed in a limited timeframe. In order to effectively gather contact information and product feedback from visitors to the booth, Univa America works with its clients to prepare the necessary questions and create a product survey form in English for use during the show.

Survey Preparation
One of the keys to a successful trade show experience is getting the maximum amount of feedback about the products displayed in a limited timeframe. In order to effectively gather contact information and product feedback from visitors to the booth, we workwith its clients to prepare the necessary questions and create a product survey form in English for use during the show.

Production of Promotional Materials
When participating in a trade show, it is critical that you have English-language materials such as company brochures, product pamphlets, and sample order forms that can be distributed to interested visitors. Here again, Univa America provides total support. We work with native-English-speaking translators and US-based designers to create text and design appropriate for the US market, oversee the production of materials for use at the trade show, and make sure that those materials get safely to the trade show site and then to the booth.

Pre-Show Training for Booth Personnel
Univa America prepares a training manual prior to the show in order to first clarify the objectives and goals of the company’s exhibit, and then to provide the necessary information that the staff will need to work together and achieve those goals. The manual sets out the overall flow of work and the division of labor, for example, to make sure that the booth runs smoothly. Ideally, we suggest holding a comprehensive training session several weeks before the trade show begins, based on the manual, and then conduct a briefing again just before the show begins.

 

During the Trade Show

Show Management on Site
When participating in a trade show overseas, knowing how to communicate with the visitors to your booth is crucial. On the day of the show, our staff will take the lead in conducting surveys with visitors to the booth in order to get greater feedback on the products, and that information will be analyzed and compiled into a report following the show. This information offers an important basis for a future US marketing strategy. In addition, our staff will supervise the booth during the show, helping to respond to any situations that may arise and offering advice and guidance as needed to the booth staff.

Post-Show Follow-Up

Follow-Up Work
Using such things as the questionnaires and a leader (equipment that inputs data on the attendees at the show), Univa America sorts out the relevant industry representatives’ contact information, and creates a prioritized follow-up list. Particularly for those visitors who should be contacted immediately, we can support our clients by acting as their US representative. By getting in touch right away on our client’s behalf, potential customers see our client’s company as providing fast, high-quality customer service. We understand that the time and actual expense required to participate in a trade show—and particularly one held in another country—is not necessarily a small investment.

 

 

※Contact us